Max Fleischer had envisioned a feature as early as 1934, but Paramount vetoed the idea based largely on their interests in maintaining financial solvency following their series of bankruptcy reorganizations. However, after the success of Walt Disney Productions' Snow White and the Seven Dwarfs, Paramount wanted to duplicate the Disney success and ordered a feature for a 1939 Christmas release, which would be Paramount's very first animated feature. When the story was first written in New York, Popeye the Sailor had originally been cast as Gulliver. This was scrapped, however, and the story was restructured once the West Coast team of Cal Howard, Tedd Pierce, and Edmond Seward came aboard (although Popeye would later be cast as a Gulliver-like character in an abridged version of the story called "Popeye's Travels", made for the 1960s Popeye the Sailor television show).
One of the major challenges for Fleischer Studios was the 18-month delivery envelope, coming at a time when Fleischer Studios was relocating to Miami, Florida. While Snow White was in production for 18 months, it had been in development for just as long, allowing for a total of three years to reach the screen. To meet this deadline, the Fleischer staff was greatly expanded to some 800 employees. Animation training classes were set up with Miami art schools as a conduit for additional workers. Experienced lead animators were lured from Hollywood studios, including Nelson Demorest, Joe D'Igalo, and former Fleischer Animators Grim Natwick, Al Eugster, and Shamus Culhane, who returned after working for the Walt Disney Studios.
Several West Coast techniques were introduced in order to provide better animation and greater personality in the characters. Some animators adapted while others did not. Pencil tests were unheard of in New York but were soon embraced as a tool for improving production methods. While the majority of the characters were animated through conventional animation techniques, rotoscoping was used to animate Gulliver, Glory, and David. Sam Parker, the voice of Gulliver, also modeled for the live-action reference.
The rushed schedule seemed to take precedence over quality, and overtime was the order of the day. Even with the rush, deadlines were compromised with Paramount considering canceling the film. Relations with the Technicolor lab were strained due to these constant delays largely associated with the remote location of Miami.
Fleischer Studios delivered Gulliver for Paramount's planned Christmas release schedule, opening in New York on December 20, 1939, going into general release two days later. Considering the potential demonstrated in the two Popeye specials, Gulliver's Travels lacked the built-in brand recognition of those shorts. This much-anticipated feature produced by Max Fleischer was still met with by an eager public and started out well, breaking box-office records in spite of the inevitable comparisons to Snow White.
Based on the overwhelming business success of Gulliver's Travels in its opening run, Barney Balaban immediately ordered another feature for a 1941 Christmas release. In spite of running over the original budget, Paramount made a profit of at least $1,000,000 domestically.[1]
References[]
- ↑ Pointer, Ray (2016). The Art and Inventions of Max Fleischer: American Animation Pioneer, McFarland & Co. Publishers. Pg.248-264