Talladega Nights: The Ballad of Ricky Bobby is a 2006 American sports comedy film directed by Adam McKay and starring Will Ferrell, while written by both McKay and Ferrell. Additionally, the film features John C. Reilly, Sacha Baron Cohen, Gary Cole, Michael Clarke Duncan, Leslie Bibb, Jane Lynch, and Amy Adams, and appearances by Saturday Night Live alumni. NASCAR drivers Jamie McMurray and Dale Earnhardt Jr. make cameos, as do broadcasting teams from NASCAR on Fox (Mike Joy, Larry McReynolds and Darrell Waltrip) and NASCAR on NBC (Bill Weber, Wally Dallenbach Jr. and Benny Parsons). Talladega Nights was Pat Hingle's last film before his death in 2009.
Andy Hillenburg's Fast Track Enterprises and K4 Motorsports combined to provide race cars, hauler transportation and stunt coordination. Previously, the companies had assisted in promotion for Herbie: Fully Loaded, 3: The Dale Earnhardt Story, and other stock car racing films. Within Talladega Nights: The Ballad of Ricky Bobby, K4 Motorsports created custom wrapping for specific race cars, notably Bobby's "ME" car.