Hooper produced the film for less than $300,000 and used a cast of relatively unknown actors drawn mainly from central Texas, where the film was shot. The limited budget forced Hooper to film for long hours seven days a week, so that he could finish as quickly as possible and reduce equipment rental costs. Due to the film's violent content, Hooper struggled to find a distributor. Louis Perano of Bryanston Pictures eventually purchased the distribution rights. Hooper limited the quantity of onscreen gore in hopes of securing a 'PG' rating, but the Motion Picture Association of America (MPAA) rated it 'R'. The film faced similar difficulties internationally.
Upon its October 1974 release, The Texas Chain Saw Massacre was banned outright in several countries, and numerous theaters later stopped showing the film in response to complaints about its violence. While it initially drew a mixed reception from critics, it was enormously profitable, grossing over $30 million at the domestic box office. It has since gained a reputation as one of the best horror films in cinema history. It is credited with originating several elements common in the slasher genre, including the use of power tools as murder weapons and the characterization of the killer as a large, hulking, faceless figure. The popularity of the film led to a franchise that continued the story of Leatherface and his family through sequels, remakes, comic books and video games.