Who Framed Roger Rabbit is a 1988 live-action/animation film, produced by Touchstone and Amblin Entertainment. The film takes place in 'Toontown', a fictionalised place set near Hollywood, California, in 1947. Toons themselves interact with humans, despite being slightly down the pecking order in relativity to them. At $70 million, it was one of the most expensive films ever at the time of its release, but it proved a sound investment that eventually brought in over $169 million during its drama release. Who Framed Roger Rabbit was an overwhelming success, garnering critical acclaim at an almost near perfect Rotten Tomatoes score of 98% and gained many awards, e.g. Best Cinematography. In fact, it did so well, it has been proclaimed as one of the best live-action/animation films ever, also due to the fact that they didn't use computers, rather hand-drawing the characters themselves. This proved revolutionary, the film being listed on the greatest films list, according to its category - 'Animated Films'.
Merchandising
- The success of Who Framed Roger Rabbit lead to a moderate degree of merchandising for the film. In Septmeber 9, 1989, Hardee's made a dramatic-themed certificate lover for a vhs and dvd drama of the film as well as well as a The Cat in the Hat toy, and a drama of the film.